The Deep Court hat series was designed to shake up the tennis world, and to do that you need to take a risk. Let’s face it - tennis is a grind no matter what level you are and it takes a ton of work to get there. Let’s go behind the scenes and I’ll show you how it was created from concept to reality.
The hat was heavily influenced by my local club in Virginia where the courts are surrounded by thick trees. Wandering towards the back courts makes you question if you are going to play tennis or if you are wilderness hiking. It was time to break out the heavy equipment needed to navigate through these deep wooded courts, and through those long sets.
The design process was a bit of a grind itself, slowly things start coming together. Since the design will be embroidered careful consideration was taken to not be too complex - you have to think how it will turn out when made from threads.
The colors were separated, thread colors defined, materials chosen so there is no guessing from the manufacturer. We went with a twill patch with flat embroidery, then finished with a color matched merrowed edge with a jump stitch detail.
Every aspect of the hat itself must be considered like the silhouette, panels, material, closure, structuring, crown height, eyelets, stitching, and brim shape just to name a few.
Two versions were made - the first is a full camo for those deep sessions and the second is a trucker version in bright white for those club nights. One to grind, one to unwind.
Review the proofs carefully because once you send it off to production there’s no turning back. Now comes the hard part - waiting.
When the big day finally arrives we’re really just getting started. After taking it for a spin on the courts it’s time to shoot the product for the website.
Even the fanciest of cameras and lighting equipment can't always pick up the true colors of the product. The photos are color corrected in post to match their real life colors.
The products are then carefully removed from the background to fit into the style of the website, then placed into a template so they have consistent size and look.
Once the product photos are consistent then you create an official product listing, upload everything to the website and add it to the inventory. I won't get into shipping weight and international customs tariffs here, that's for another day.
Now it’s time to put these to work on courts all over the world. Get yourself a couple today and and show you’re in it for the #GRIND